BIMCO's Jeppe Skovbakke Juhl, expert in maritime digitalisation, will be taking part online in the Digital@Sea Asia Pacific conference held in Sejong in the Republic of Korea (South Korea).
Although maritime transport is the backbone of world commerce, digitalisation of the shipping industry has been lagging significantly behind. However, one positive side-effect of the COVID-19 pandemic is that shipping has now taken a gigantic leap forward because the industry has been forced to re-examine normal routines and adapt accordingly.
Digitalisation is a game changer but is not necessarily about making the internet faster or collecting more data. It is more about how to develop a smarter human interface with the technology available and become more efficient.
Everyone is looking for a competitive advantage and many see the field of digitalisation as one such area. Jeppe Skovbakke Juhl will present BIMCO's thoughts about how the maritime industry needs to collaborate across the board with all stakeholders to develop a common digital language to enhance the various interfaces. Cooperation instead of competition.